Custodians of a craft older than nations.

Persian Crown Carpets exists for a single reason: to put a genuine, master-woven Iranian carpet into the hands of people who will treasure it — without the distortion, dilution, and doubt of the conventional rug trade.

The beginning

Born at the loomside, not the showroom

Our founders grew up among the weaving families of Iran, where a carpet is not merchandise — it is memory, mathematics, and devotion knotted into wool.

Watching heirloom-grade rugs leave the country only to be relabelled, marked up, and stripped of their story, we built Persian Crown to do the opposite: to keep the weaver’s name attached to the work, and to deliver it to the world with its dignity — and its provenance — intact.

Today we operate from Tehran as a direct bridge between Iran’s finest workshops and the homes, studios, and collections that deserve them.

What we stand for

Four principles we never knot around

Authenticity

Every carpet is genuinely handwoven in Iran. No machine-made imitations, no mislabelled origins — ever.

Provenance

Region, weave, materials and weaver are documented for each piece — a verifiable history that travels with the rug.

The weaver

We pay fairly and credit directly. Sustaining the families who keep this craft alive is part of the price of every rug.

Lasting value

We select for pieces that appreciate — investment-grade carpets built to outlive their first owners.

Our heritage

A house measured in generations

Persian carpet-making spans millennia. Our small part in it is to carry the standard forward, honestly.

THE ROOTS

Raised among the looms

Three generations of family ties to the weaving regions of Tabriz and Kashan taught us to read a carpet’s quality by hand before we ever sold one.

THE NETWORK

Partnerships, not purchase orders

We built lasting relationships with 68 weaving families and trusted antique custodians — relationships that give us first sight of exceptional pieces.

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THE STANDARD

Provenance as a promise

We formalised documentation and authentication so every export carries proof of what it is and where it was born.

TODAY

From Tehran to forty countries

We now serve collectors, designers and discerning homeowners across the world — still chosen one carpet at a time, by hand.

Meet the collection

See what direct sourcing makes possible

Browse the portfolio, or speak with our atelier about a piece sourced for you.